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Cross Cultural Chairs: Mexico

Cross Cultural Chairs: Mexico

Cross Cultural Chairs: Mexico

‘We wear the same shoes, listen to the same playlists, and watch the same films,’ says designer Matteo Guarnaccia. ‘But do we also use the same chairs? Do we sit in the same way?’ Driven by these questions and by his curiosity regarding production methods and how globalisation is affecting design, Guarnaccia travelled around the world to visit the eight most densely populated countries. In each country he stayed for one month. Once arrived, Guarnaccia crisscrossed metropoles and villages, visited markets and museums, and talked to the local inhabitants about their customs and habits, local politics and history – sometimes using hand and feet. This way he was able to form a picture of a country’s culture in a short space of time, with a keen awareness of his limited perspective as a (western) outsider. Working with local designers, he then translated that image into a design that had to result in a real chair within that same month, including a photo shoot and presentation. After all, on the first day of the next month Guarnaccia would fly off to his next destination. Guarnaccia started in Brazil and went on to visit Mexico, Japan, Indonesia, China, India, Russia and Nigeria. After eight intensive months, he returned home with eight different chairs as eight portraits of a country.

It seems that the Mexican beer brand Corona is responsible for the iconic Mexican (folding) chair, the silla Corona. They imported it from the United States in the ‘50s and supplied it to customers along with the beer. In this way it became a piece of furniture found throughout Mexico. CCC has chosen to further ‘Mexicanize’ the chair, mainly through the vivid colours of the typically Mexican piñatas and tianguis (open-air markets).

[text 2023]

Title
Cross Cultural Chairs: Mexico
Dating
2018-01-01 - 2018-12-31
Object type
stoel, meubel
Object number
35658/002

Matteo Guarnaccia

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Studio Jose Delao

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Materials
metaal, kunststof
Technique
metaal, kunststof
Dimensions
  • hoogte 80.5 cm
  • breedte 45 cm
  • diepte 51.5 cm
Acquisition
aankoop met steun van de VriendenLoterij (2022)
Associated subjects
Inscriptions and marks
:
Rights
Collectie Centraal Museum Utrecht / foto Adriaan van Dam
Documentation
Stoel neemt stelling, Inl. Bart Rutten, redactie Esther Darley, Natalie Dubois, Hans Schopping, auteurs Laurie Cluitmans, Catharina van Daalen, Esther Darley, Natalie Dubois, Bart Rutten, Anne van der Zwaag, Centraal Museum (Utrecht, 2023), 24 p.
Cross Cultural Chairs: Diversifying Modern Seating, Ed. Guarnaccia, Matteo, text: FormaFantasma, Aldo Cibic, Tulio Amarante, ... [et al], Onomatopee (Eindhoven, 2020), 384 p.